TruSight, LLC Buy-Side Search | Add-On Acquisition
Mearthane Products Corporation Acquires Whitefield Plastics Corporation
Mearthane Products Corporation (MPC), a leading manufacturer of advanced polyurethane components, sought to expand its product offerings and enter new markets through an add-on acquisition. Facing the challenge of identifying suitable target companies and navigating the complex M&A process, MPC engaged TruSight, LLC, to provide their retained buy-side search services.
TruSight, LLC collaborated closely with MPC to define the criteria and parameters for the desired acquisition. Leveraging its extensive network, industry data, and market analysis, TruSight conducted a comprehensive search to identify potential acquisition targets. In addition, the TruSight team initiated outreach and contact with business owners, carefully evaluating their compatibility with MPC's investment thesis.
TruSight, LLC's search and evaluation process identified Whitefield Plastics Corporation (WPC) as a strong fit for MPC's expansion strategy. WPC, a manufacturer of polyurethane components complementary to MPC's existing line, presented significant growth opportunities and synergies.
Working with TruSight, LLC provided MPC access to TruSight's resources and process, driven by extensive data analysis and marketing automation. This process ensured the identification of a strategically aligned target company. In addition, TruSight confirmed the fit between MPC and WPC through the qualification process before investing significant time or effort.
TruSight, LLC's Buy-side Search expertise, industry network, and customized search process were instrumental in identifying a target company that perfectly aligned with MPC's growth goals.
As Mearthane continues its ambitious growth plans, TruSight, LLC is proud to be a key partner in this effort. The Buy-Side search team will continue to source add-on prospects that match Mearthane's acquisition criteria and assist MPC in finding and acquiring the right companies to grow its thermoset polyurethane molding business.