Maintaining relationships at scale: a smarter path to deal sourcing

For private equity firms, building a quality deal pipeline in the lower middle market can often feel like a choice between two less-than-ideal strategies: relying on a limited network of relationships or sifting through a flood of low-quality, broadly marketed deals.

But what if there was a better option?

The most successful firms understand that the real competitive advantage comes from an approach that combines both. A strategy that leverages deep relationships while simultaneously applying a broad, scaled methodology to uncover opportunities others miss.

The Enduring Power of Relationships

In a market driven by trust, relationships remain fundamental. Business owners and intermediaries prefer to work with buyers they know and trust to close reliably. This is why TruSight has invested years in cultivating a network of more than 13,000 intermediary contacts. These relationships provide critical access to less broadly marketed deals that do not always make the rounds. They are the foundation of credibility and access.

The New Necessity of Scale

However, relying solely on your existing network is a passive strategy in today's vast and fragmented market. Many of the most attractive companies are represented by boutique brokers, regional firms, or are found through direct outreach to business owners who are not yet in the broader market.

To capture these opportunities, you need a scaled, systematic approach that goes beyond your immediate network. This proactive strategy ensures that you're not just waiting for deals to come to you, you're actively finding them, giving you a comprehensive view of the market.

The Advantage of Combination

TruSight's Intermediary Coverage combines both. Relationships give us the crucial access and credibility required to get to the table. At the same time, our active outreach ensures you see the full range of what the market has to offer, reaching companies that would otherwise go unnoticed.

What does that mean for you?

• See more relevant deals: Get immediate access to deals from the fragmented intermediary market most investors can’t fully cover.
• Scale your coverage: Stay top-of-mind with the full market of intermediaries without stretching your bandwidth.
• Tailored to your criteria: Receive high-quality deal flow tuned to your acquisition strategy, curated by buy-side experts.

Intermediary Coverage does more than just fill your pipeline; it provides the predictability and quality needed to achieve your investment goals more efficiently.